It is the branch of eco-tourism which is growing faster each year, thanks to a greater nature conservation awareness of people worldwide. It is estimated that there are around 80 million practitioners worldwide.

A relaxing, fascinating and safe activity, can be practiced by children, youth and adults. Being really lovely rewarding and generates great emotional well-being, relieving the stress of modern life.

The huge diversity of endemic, rare and colorful birds makes Brazil one of the most popular destinations for birdwatchers from many diferent countries. Even in big cities like Sao Paulo is possible to observe over 100 species.

Brazil with eight biomes each one with its own peculiarities provides one of the richest avifauna of the world. We have over 1800 described bird species, representing 50% of all South America's bird species and 20% of all the world's avifauna! With over 222 occurring only here. And new species are still being discovered.

* Birdwatching and
Conservation:

Birds are good environmental indicators, in other words, the presence or absence of certain species indicates the degree of conservation of a given region.

The preservation of natural ecosystems is now closely linked to environmental education as a whole and the very recognition of the natural environment in which we are inserted and the relationship with the native species.

Birdwatching unites science, leisure, economic activity and environmental education. Being a great tool in raising awareness about environmental preservation. Areas known and used by birdwatchers become so valued and protected by those visiting and also for those who live there. It also generates important income helping the sustainability of these regions.